Packaging inserts and thank-you cards can improve an ecommerce order, but they should not make packing messy. Plan the printed pieces around the product, box size and packing steps.
If products are packed in China, send the card artwork, insert layout and exact placement instructions before packing begins.
Common printed pieces
| Piece | Useful for | Watch point |
|---|---|---|
| Paper insert | Holding products or separating items | Must be planned before box size approval |
| Thank-you card | Brand message, care note or discount code | Keep size simple for packing efficiency |
| Belly band | Bundling a product or set | Needs accurate product circumference |
| Sleeve | Retail-style presentation | Can add assembly time |
| Divider | Multiple small items | Product count and order layout must be clear |
Keep inserts simple
One useful insert is better than several loose pieces that slow packing. If the card is mainly for a message, a small flat card is often easier than a folded booklet.
For gift sets, confirm the product order inside the box before artwork. The card and insert should support the layout, not fight it.
China-side packing notes
When products are packed locally, provide a photo or diagram showing where each insert, card, label and product should go. This reduces packing questions and makes final carton details easier to prepare.
Related pages: custom paper inserts, Shopify packaging from China, paper inserts vs plastic trays.